I was set with the challenge of creating two advertisements to fit in an Instagram post: an ad designed with the company’s ideals and goals in mind, and an anti-ad with the opposite. Gelly Roll focuses on quality, creativity, and affordable products, so I created my first ad with bright colorful pens to grab the attention and a pink and cheerful background. For the anti-ad those ideals were changed to cheap, exclusive, and confirmative, the idea was for this new “anti” product to be sold for business and offices so I chose more common colors with a design you could find on any boring, generic office supplies with a pen that wouldn’t be commonly used.